Amey (Left) and Darlene (Right). Alicia was unable to join us in-person during the interview.
Darlene's Telegram community hit a thousand members sometime between the last Laufey tour and this one. What had started at a hundred members, then five hundred by the previous Singapore leg, doubled again as soon as the new tour dates dropped. This time, Laufey is playing the Singapore Indoor Stadium, her biggest Singapore show yet. "It just kept growing," she says.
Darlene, Amey, and Alicia are the three admins behind @laufeysg, one of Singapore's most active Laufey fan communities. They didn't set out to build something this substantial. They were just fans, three people who found Laufey's music at different points in their lives and, in the way of fan communities, ended up in each other's DMs.
Laufey's music sits somewhere between jazz standards and bedroom pop, the kind of string-lined, old-movie sound she's said she wants Gen Z to fall in love with again.
Darlene (Left) and Amey (Right).
A Playlist She Wasn't Looking For
Amey found Laufey the way a lot of things happen: she was reading fanfiction when "Everything I Know About Love" came on a playlist. That was late 2022. She was a fan almost immediately.
For Darlene, the road in ran through her best friend. "I thought jazz was for older people," she says. "I didn't really need to get into it. But I like jazz more now."
Alicia's been around the longest. She's been a fan since Laufey's first EP, hooked almost instantly on her voice and the way she sings. "Magnolia" was the first track that got her, but "Promise" is the one she keeps coming back to. "This song means the universe to me," she says.
Amey (Left) and Darlene (Right).
Enter the Group Chat
Both Darlene and Amey were running separate Laufey fan Instagram accounts when the Southeast Asian fan community started converging in a regional group chat. Someone pointed out there were two Singaporeans in the mix. That was the introduction. Alicia came separately, through a friend who told her about the Telegram channel; she slid into Darlene's DMs to pitch a project, and the three of them have been working together since.
Now the Telegram channel is the nerve centre for Singapore fans: a place to share ticket prices when the queue moves, rally support for projects, and vote on decisions the whole community has a stake in. "If I don't find the news, the fans just send it over," Darlene says.
Mei Mei the Bunny, an official Laufey merchandise that was kindly sent by the team over to Darlene.
Last year, Mei Mei the Bunny (a brand behind an official Laufey merchandise collaboration) reached out to Darlene through the channel. She thought it was a scam at first. It wasn't: a limited Laufey bunny arrived, delivered during Chinese New Year. She gave one to her best friend. The other one lives with her.
Darlene (Left) and Amey (Right).
Behind the Scenes
They’re managing more than you’d expect from three students juggling exams while figuring things out as they go.
Darlene showing the photo strip draft designed for Dollop Photobooth.
Darlene has been coordinating collaborations with two studios — Dollop Photobooth and Solace Studios — on exclusive Laufey-themed photo strip designs fans can bring home as keepsakes. While Darlene works on the visuals with an illustrator friend (@breadnsam), building a palette that blends the cool tones of Bewitched with the richer reds of the previous tour, Alicia and Amey have been helping to liaise with Solace Studios and coordinate the collaboration behind the scenes.
Amey has also been working on the physical decoration of the Solace Studios outlet at Kallang Leisure Park in the lead-up to the show, helping transform the space into something that feels unmistakably Laufey-inspired.
Alongside these projects were other fan-led ideas that, while ambitious, didn’t quite come together in the end. But that’s also part of what makes fan culture feel so human: plans shift, logistics get messy, timelines tighten. Even so, the willingness to try — to create something memorable for strangers brought together by music — says a lot about the community itself.
Amey (Left) and Darlene (Right).
Playing It By Ear
Both Alicia and Darlene have come from K-pop fan backgrounds, and the contrast isn't lost on them. The Laufey community has no corporate playbook. No mandated colour schemes. No inter-fandom competition. "It's very open," Darlene says. "They don't force you into a certain concept or design." When they post a draft for feedback, fans vote, share opinions, sometimes push for changes. When they disagree, it doesn't blow up. "They're very true," she says. "It's quite nice." Alicia puts it more plainly: "Sweethearts who just came together and became friends."
There's been a wave of new fans drawn in by Laufey's recent music video, which leans into her Chinese heritage. "I think she's quite proud of being mixed," Amey says. "Because we're a pretty small community, it's just us. So it just keeps us together."
Amey (Left) and Darlene (Right).
Before the First Note
Neither has seen Laufey live before. Previous tours didn't work out: tickets gone in minutes, an exam that got in the way. This time, they got through.
Amey, sharing about her DIY dress ahead of the concert.
Amey is DIY-ing a dress for the occasion, built around Laufey's song "The Movies": film strip details, a petticoat for volume, and somewhere on the top half, a nod to Singapore she's still working out. "Maybe a Merlion headdress," she says. She's never made anything like this before. The fabric sourcing alone has been an adventure.
Darlene, sharing about the impact Laufey's music has on her.
What Darlene keeps coming back to isn't any single lyric. It's how accessible the music is. "Letter to My 13-Year-Old Self," she says, is the one that gets her. A song for a girl who still feels loud and out of place, still has her silly dream ahead of her. These fans aren't that far from thirteen themselves. At other tour stops, the moment it reaches "know that she's beautiful," Laufey starts crying as fans scream the words back at her. "It's really sweet."
Somewhere in the Telegram channel, a thousand fans are counting down alongside them: to the photostrips, the banner, the paper hearts, and whatever Laufey plays when the lights finally go down. They're doing what she's been trying to do from the start: make old-school, string-soaked love songs feel like something you and your friends built together. Laufey: A Matter of Time Tour comes to the Singapore Indoor Stadium on 19 May 2026. Tickets and details can be found here.
Details on the photo booth collaborations:
Dollop Photobooth
Now till 15 June
Available at all Dollop Print Clubs and The Showroom @ Dollop Pit Stop
More information here
Solace Studios
17-20 May
Available at all outlets
